Weihai Mingyang Carbon Fiber: Leveraging the Industrial Cluster, Small and Micro Enterprises Deepen Their Focus on Niche Markets

Amidst the wave of Weihai's carbon fiber and composite materials industry cluster joining the national ranks, Weihai Mingyang Carbon Fiber Products Co., Ltd., established in 2021, is achieving steady growth through precise market positioning. This small and micro-sized enterprise, located in Wendeng District, has carved out a unique development path in the field of outdoor products and leisure equipment by leveraging its deep understanding of the properties of carbon fiber materials.

As an important part of Weihai's ecosystem of 67 large-scale carbon fiber and composite materials enterprises, Mingyang Carbon Fiber relies on the local advantages of a complete industrial chain to build an integrated production capacity from material selection to finished product manufacturing. "Weihai has a complete industrial chain system from raw yarn to end products, as well as the support of scientific research platforms such as the National Carbon Fiber Industry Metrology and Testing Center, which lowers the innovation threshold for our small and micro-sized enterprises," the company's head explained. Leveraging regional industrial synergy, the company has formed core product lines such as carbon fiber landing net poles, high-altitude harvesting poles, and canopy support poles, whose lightweight and high-strength characteristics have made them popular among outdoor enthusiasts.

At the end of 2024, the company further expanded its business scope, including import and export of goods and technology, officially launching its international expansion. This decision aligns perfectly with Weihai's plan to create an open ecosystem for the carbon fiber industry. Currently, its Taobao store, "Weihai Mingyang Carbon Fiber Products Factory's Little Shop," has achieved nationwide coverage, with its best-selling carbon fiber landing net poles seeing continuous monthly sales growth, becoming a crucial link between upstream industries and end consumers.